Organisations that want to become customer-centric must shift their focus from tools towards people in the organisation in order to get employees thinking like their customers. Source : Building a Customer-Centric Mindset | INSEAD Knowledge Building a Customer-Centric Mindset | INSEAD Knowledge1 novembre 2015 dans CSR étiqueté Culture / Customer par Georgi Gramatikoff
Crisis management is only the first step for Volkswagen. Whether or not the company bounces back depends on its ability to change its culture. Source : Volkswagen: Requiem for a Dream? | INSEAD Knowledge Volkswagen: Requiem for a Dream? | INSEAD Knowledge1 novembre 2015 dans CSR étiqueté Corporate Social Responsibility par Georgi Gramatikoff